Modern gals, we have an excuse now to hit things. It’s because we’re soft and gentle, I think.
Behold, a VW ad from does it really matter … I have transcribed the fine print below.
Women are soft and gentle, but they hit things.
If your wife hits something in a Volkswagen, it doesn’t hurt you very much.
VW parts are easy to replace. And cheap. A fender comes off without dismantling half the car. A new one goes on with just 10 bolts. For $24.95 plus labor.
And a VW dealer always has the kind of fender you need. Because that’s the one kind he has.
Most other VW parts are interchangeable too. Inside and out. Which means your wife isn’t limited to fender smashing.
She can jab the hood. Graze the door. Or bump off the bumper.
It may make you furious, but it won’t make you poor.
So when your wife goes window-shopping in a Volkswagen, don’t worry.
You can conveniently replace anything she uses to stop the car.
Even the brakes.
(Cheers to BuzzFeed)
Mwa-hahaha!!. This makes me laugh so much.
I ripped off a side mirror of my 2001 Cabrio, and it cost $380 JUST to replace the plastic exterior.
And another $100 in paint costs, since the parts do not come pre-painted to match the car.
Well done VW.
My first reaction was indignation; And then I read the transcript below and can't stop laughing!
I have so many dings in my car!
First car I ever owned was a 76 VW Bug – Still the best car I've ever owned and I kick myself at least once a week for getting rid of it. The main reason for selling the little black bug (with a red racing stripe)… no heater in Montana. Nuf said. I used to carry a straw, a rubber band and chewing gum in the glove compartment. No matter how the thing broke, I could always fix it with those three items. So the ad is kind of right… minus all the sexist crap.
With parts that cheap, it's a wonder that anyone SURVIVED a wreck in one of those things.
HA. Do you watch Mad Men? That's totally the kind of ad copy those guys would have come up with.
I think we Modern Gals are fortunate to live in a time where we can read something like that and laugh at it. We're so far removed from that kind of thinking that we don't even have to be offended, because that kind of talk has gone from commonplace to offensive to laughable. We still have a long way to go, for sure, but at least we don't put up with stuff like that anymore, at least not in ads.
Wow. I totally agree with Courtney. We're lucky we can laugh at it. B/c it would never happen now. But I can't imagine what it must have been like to see that ad copy in a newspaper back in the day.
That is very true.