After testing out Lisha Lynn mineral cosmetics, I wanted to know a little bit more about owner Alicia Redden and how she got involved in the cosmetics business. As it turns out, she’s quite the modern gal, and I wanted to share with you a Q&A I did with her, which you’ll find below.

Also, if you’d like some more specific information about the contents of Lisha Lynn mineral makeup, check out this post on Allie’s Answers.

And I may just have a Lisha Lynn giveaway in the coming weeks, so stay tuned for that.

The Modern Gal: How did you get involved in selling mineral makeup?
Alicia Redden: I began my mineral makeup journey 5 years ago after moving to a much more humid climate. I hated the feeling of gunky liquid foundation halfway through the day and after using minerals for a week, I was hooked! I was disappointed with the customer service of the online company I was buying from, so I decided to quit buying from them and see if I could make it.”How hard can it be?”

MG: Is this your full-time job or something you’re doing on the side?
AR: I started this company with a toddler and a baby. Now my children are both in school full-time, so this is my full-time job. That’s the beauty of owning the business, I can schedule when I want to work! I spend many hours a week researching new marketing methods or preparing company materials as well as working to stay stocked on packaging, labeling, materials, etc. It takes alot more time to do that than to actually make the make up! I have started from scratch, so there are many things to create and prepare as I expand. There is always something else to do!!

MG: How did you learn how to formulate your own makeup?
AR: I did weeks of research, because at the time it was difficult to find the top secret “recipes” to make the foundation. I finally found general recipes and a place to buy the basics. I bought the ingredients and started mixing at home. The first batch was perfect for my skin tone. I was thrilled! After that I had months of learning color to make different shades of foundation, blush and then eyeshadow. I had no background in color theory or anything of that nature. It was all trial and error. And I’m still learning!

MG: Why should people consider switching to mineral makeup if they haven’t already?
AR: Mineral makeup is a much healthier option for your skin. True mineral makeup is preservative free. It’s also a much more natural makeup than traditional liquid or cream makeup, that tend to contain chemicals for adhesion, preservation, emulsion and so on. Lisha Lynn mineral foundation also has built in sunscreens! And don’t assume you can’t wear them because you have dry skin! They actually work well with dry skin, I just recommend a really good moisturizer before application (make sure it has time to absorb into the skin first.) For those with oily skin, I recommend the primer powder before application of foundation to extend the wear of the makeup and keep you fresh-faced much longer!

MG: What should people know about your company?
AR: I want to please the customer every time. If that means sending several samples and mixing your foundation shade for you, then I will do that. I also try to prepare the customer for success with minerals by supplying information on proper application techniques. Many people who aren’t happy with minerals are not applying them properly. You have to start with clean, well-moisturized skin every time. I also am looking for consultants to join my team! There is information on the website on how to join. Best of all, there aren’t any monthly quotas!

MG: Do you have any special promotions or offers for new customers?
AR: I run monthly specials available in my newsletters. I also have Try-Me sample kits for those new to minerals who need a few shades of foundation, blush or eyeshadow to try. You can sign up for the newsletters on the website: http://www.lishalynn.com/

Thanks, Alicia!